I need to learn more about Kickstarter. I am amazed at things that are invented, developed and effectively marketing using this method. Finally, a place where creativity is valued!


Sure, you know what food you’re eating, but you don’t necessarily know what’s in that food you put inside you. SITU is a food scale that doesn’t just measure weight – it offers up information about the nutritional value of the stuff you’re weighing, too. The Bluetooth-enabled scale talks to your iPad, listing any and all stuff you weigh as you go, with an extensive database of foods and ways to save favorites to make it easy to tally up the stuff you eat most often.

It’s not magical; SITU creator Michael Grothaus (who, disclosure, also writes for Aol-owned TUAW) explains in a demo video how you have to enter the type of food you’re measuring so that the scale knows how to count, meaning it won’t identify your food for you, but once you get set up and teach it more about your routine, you’ll find it’s pretty easy…

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